Rates, budgets and hiring for Malaysian creator campaigns
What Malaysian influencers charge, and how to spend it well.
Published rate data, compared side by side. A budget calculator that shows its working. Guides on shortlisting, briefing and disclosure from the team at SeventhStudio.
Start with your question
- What do Malaysian creators charge?Measured asking rates and planning ranges by follower count, for TikTok and Instagram.
- How much should I budget?Mix creator tiers, add usage rights and fees, and see the total as a range.
- Which creators should I pick?Eight checks that tell you more than follower count.
- What goes in the brief?A one-page template with a filled-in example.
- What do we have to disclose?The Content Code, platform labels and LHDN’s rules on gifted products.
Three numbers worth knowing
8.95%
73%
3 of 125
Source: SushiVid, State of Influencer Marketing in Malaysia 2026.
Guides
Choosing creators
How to shortlist Malaysian influencers beyond follower count
The eight checks to run before you book anyone, with engagement benchmarks for each tier and a scorecard you can copy.
Running a campaign
The influencer brief: a one-page template and a filled-in example
A one-page template covering everything a creator needs to quote and deliver, with a completed example for a fictional cold brew brand.
Rules and tax
Influencer disclosure in Malaysia: what to label, and what LHDN expects
What the Content Code requires, how to label paid posts on each platform, and why gifted products now need a value in writing.
Who runs this site
Influencer Malaysia is published by SeventhStudio, a Malaysian digital marketing agency that runs creator campaigns. It answers the questions brands ask before a creator campaign: what to pay, who to pick and what to disclose. Every guide and tool is free to use, whether or not you ever hire us. How we work