Tool
Influencer campaign budget calculator
Add the creators you have in mind. The calculator starts from our planning ranges and replaces them with real quotes as you enter them. Everything runs in your browser and nothing is sent anywhere.
How the estimate works
Each creator group is multiplied out from the planning range for its follower band and deliverable: TikTok video, or an Instagram Reel plus TikTok. When you enter a quoted rate, that figure replaces the range for that group, so the low and high ends become the same number.
Usage rights are a percentage of creator fees, applied to the share of creators you pick. Management fees are calculated on creator fees plus usage rights. Product and production costs are added as entered. Media spend goes on its own line because it’s paid to the platform and changes with your goals, not with the creators.
For creators above 300K followers there is no measured rate data, so those ranges are wide. Treat them as a reason to get quotes. The ranges were last reviewed on 27 October 2026. The rate guide explains how they were built.
What the estimate leaves out
- Fees for exclusivity, which creators price individually.
- Premiums for scarce niches or Mandarin content. Our rate guide covers what we know about them.
- Your own team’s time spent briefing, reviewing and reporting.