Guides

Guides for brands working with creators

Each guide answers one question and gives you something to use: a checklist, a template or a table. Start with the rate guide if your question is about money.

Choosing creators

How to shortlist Malaysian influencers beyond follower count

The eight checks to run before you book anyone, with engagement benchmarks for each tier and a scorecard you can copy.

27 October 2026
Running a campaign

The influencer brief: a one-page template and a filled-in example

A one-page template covering everything a creator needs to quote and deliver, with a completed example for a fictional cold brew brand.

27 October 2026
Rules and tax

Influencer disclosure in Malaysia: what to label, and what LHDN expects

What the Content Code requires, how to label paid posts on each platform, and why gifted products now need a value in writing.

27 October 2026